(2026
)
Al Falah
Illustrator
Local mamaks hold a special place in Singapore, but will the next generation continue to appreciate them, or continue seek comfort in air-conditioned cafés and matcha lattes? The rebrand takes one of Singapore’s most beloved mamaks, arguably known for its crispy prata, and gives it a fresh visual identity. Through a modern, raw and intimate aesthetic, it seeks to appeal to the younger generation while preserving the heritage, stories and familiarity. A new look, the same old love.
[Spec Work]
Real taste of home
Illustrator
Local mamaks hold a special place in Singapore, but will the next generation continue to appreciate them, or continue seek comfort in air-conditioned cafés and matcha lattes? The rebrand takes one of Singapore’s most beloved mamaks, arguably known for its crispy prata, and gives it a fresh visual identity. Through a modern, raw and intimate aesthetic, it seeks to appeal to the younger generation while preserving the heritage, stories and familiarity. A new look, the same old love.
[Spec Work]
