(2023) Activation
Bird’s of Paradise
Flavorful Dining
Art Direction / Motion Graphics
The misjudgement of consumer interests has resulted in Birds of Paradise's current vision
notomplementing its branding and initiatives in giving back to their community. By
collaboratin with NParks to make their service accessible, the brand aims to enhance
familiarity by curating a memorable and meaningful dining experiences for young working
adults seeking socialization. This initiative aspires to establish Birds of Paradise as a staple
dessert choice in Singapore.
Full video here.
Bird’s of Paradise
Flavorful Dining
with
Birds of Paradise
Art Direction / Motion Graphics
The misjudgement of consumer interests has resulted in Birds of Paradise's current vision
notomplementing its branding and initiatives in giving back to their community. By
collaboratin with NParks to make their service accessible, the brand aims to enhance
familiarity by curating a memorable and meaningful dining experiences for young working
adults seeking socialization. This initiative aspires to establish Birds of Paradise as a staple
dessert choice in Singapore.
Full video here.
