︎
Activation

Client
Birds of Paradise

Creative
Asyraf Affandee
Ong Yi Sheng
Lee Ruo Yi
Alifa Raisyah
Zhang Ling Xin

Lecturer's Consult
Yun Ee
Shin Jung Hoon

(2023)    Flavorful Dining
with Birds of Paradise


The misjudgement of consumer interests has resulted in Birds of Paradise's current vision not complementing its branding and initiatives in giving back to their community. By collaborating with NParks to make their service accessible, the brand aims to enhance familiarity by curating a memorable and meaningful dining experiences for young working adults seeking socialization. This initiative aspires to establish Birds of Paradise as a staple dessert choice in Singapore.

Full video here.