(2022) Editorial
Kenzo / Hypebeast Hong KongKenzo / Directions Group Inc
Kenzo Fall/Winter “Real-To-Wear”
Photographer
The Fall/Winter 2022 collection by KENZO features a whole ensemble with a futuristic sense
of style. By blending formal, sports, and streetwear, this collection seeks to create a base that
unites and surpasses traditional dress rules. In emphasizing each person's own "Real-To-Wear"
look, eight young Asian artists from eight different countries were brought together for the
"Real-To-Be" fashion story. Reperesenting Singapore, we got our local singer-songwriter,
Aisyah Aziz, to be featured in this campaign.
The photos were directed to capture the essence of the garments and Aisyah’s character that
best portray her as a singer-songwriter, at the same time expressing herself.
Kenzo / Hypebeast Hong KongKenzo / Directions Group Inc
Kenzo Fall/Winter “Real-To-Wear”
Photographer
The Fall/Winter 2022 collection by KENZO features a whole ensemble with a futuristic sense
of style. By blending formal, sports, and streetwear, this collection seeks to create a base that
unites and surpasses traditional dress rules. In emphasizing each person's own "Real-To-Wear"
look, eight young Asian artists from eight different countries were brought together for the
"Real-To-Be" fashion story. Reperesenting Singapore, we got our local singer-songwriter,
Aisyah Aziz, to be featured in this campaign.
The photos were directed to capture the essence of the garments and Aisyah’s character that
best portray her as a singer-songwriter, at the same time expressing herself.
