Pedro EOS:
Breaking Boundaries
Client
Pedro
Creative Director
Joseph Poh
Photography
Red2400
Video Production
Pretty Much Films
In collaboration with Lasalle College of the Arts and PEDRO, the campaign plans to produce a range of dynamic visual elements that rethink the EOS campaign from a fresh perspective.
The EOS Series, a new line of PEDRO trademark footwear for 2022, was inspired by the Greek goddess of dawn, a representation of new beginnings and optimism. This series is a debate on the optimism and hope of our always shifting environments, incorporating our invigorated spirits and bravery to seize the day and take on any obstacle with ease.
The curation of visuals for this set ensures the comprehension of that work environment is not only constraint within buildings and offices. It is important to show that this set was not taken in a sheltered space by showing office buildings in the background.
Breaking Boundaries
Client
Pedro
Creative Director
Joseph Poh
Photography
Red2400
Video Production
Pretty Much Films
In collaboration with Lasalle College of the Arts and PEDRO, the campaign plans to produce a range of dynamic visual elements that rethink the EOS campaign from a fresh perspective.
The EOS Series, a new line of PEDRO trademark footwear for 2022, was inspired by the Greek goddess of dawn, a representation of new beginnings and optimism. This series is a debate on the optimism and hope of our always shifting environments, incorporating our invigorated spirits and bravery to seize the day and take on any obstacle with ease.
The curation of visuals for this set ensures the comprehension of that work environment is not only constraint within buildings and offices. It is important to show that this set was not taken in a sheltered space by showing office buildings in the background.
