Pedro Summer 2022
Client
Pedro
Creative Director
Joseph Poh
Art Director
Aaron Ong
Photography
Red2400
The vivid, easy-to-wear necessities in this campaign aims to give modern men and women a newfound sense of style confidence. In this campaign, the idea of "A New Tomorrow" is illustrated, expressing joy and optimism.
Being part of the photography team, our objective in this campaign is to capture how the garments expresses “joy”and “optimisim”. The use of dynamic angles and poses helps convey the different characters, highlighting both apparels and models through their poses, actions and interactions with the accessories.
Client
Pedro
Creative Director
Joseph Poh
Art Director
Aaron Ong
Photography
Red2400
The vivid, easy-to-wear necessities in this campaign aims to give modern men and women a newfound sense of style confidence. In this campaign, the idea of "A New Tomorrow" is illustrated, expressing joy and optimism.
Being part of the photography team, our objective in this campaign is to capture how the garments expresses “joy”and “optimisim”. The use of dynamic angles and poses helps convey the different characters, highlighting both apparels and models through their poses, actions and interactions with the accessories.
