SG Fashion Now
Client
Asian Civilisation Museum
Agency
RED2400
Director of Photography
Asyraf Affandee
SG Fashion Now is an exhibition organised by Asian Civilization Museum in showcasing the fabric works done by fashion students from Lasalle. This campaign aims to promote the exhibition through social media posts.
In promoting the exhibition through social media, Instagram and Youtube was chosen as the main platform in advertising the campaign. The promotional video have to consist both Asian Civilsation Museum and the exhibition in attracting audience's attention. This is done by showing snippets of the exhibits in an interesting manner.
Social media platforms that were chosen is to reach out to the masses and these 2 platforms are largely familiar with people. With the production in mind, the making of the video has to cater to both platforms; instastory and youtube video.
The storyboarding for the video was carefully planned out to consider the framing which needs to work out for both landscape and portrait. Additionally, the duration of each framing has to match as planned to avoid overrunning of time.
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Client
Asian Civilisation Museum
Agency
RED2400
Director of Photography
Asyraf Affandee
SG Fashion Now is an exhibition organised by Asian Civilization Museum in showcasing the fabric works done by fashion students from Lasalle. This campaign aims to promote the exhibition through social media posts.
In promoting the exhibition through social media, Instagram and Youtube was chosen as the main platform in advertising the campaign. The promotional video have to consist both Asian Civilsation Museum and the exhibition in attracting audience's attention. This is done by showing snippets of the exhibits in an interesting manner.
Social media platforms that were chosen is to reach out to the masses and these 2 platforms are largely familiar with people. With the production in mind, the making of the video has to cater to both platforms; instastory and youtube video.
The storyboarding for the video was carefully planned out to consider the framing which needs to work out for both landscape and portrait. Additionally, the duration of each framing has to match as planned to avoid overrunning of time.
