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<channel>
	<title>Ash</title>
	<link>https://asydee.com</link>
	<description>Ash</description>
	<pubDate>Thu, 17 Sep 2026 13:02:46 +0000</pubDate>
	<generator>https://asydee.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Header</title>
				
		<link>https://asydee.com/Header</link>

		<pubDate>Sun, 08 Jan 2023 17:16:14 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/Header</guid>

		<description>


	


Showreel &#38;amp;
Selected Works



	
	


Asyraf, also known as Ash, is a junior art director who is

 here for the wild ideas and hot takes, constantly wondering what’s possible and pushing the limits of design. His practice aims to kickstart conversations and change perspectives through speculations and reimaginations; creating meaningful visual experiences. 



	

	


</description>
		
	</item>
		
		
	<item>
		<title>Simmons: Bring on the day</title>
				
		<link>https://asydee.com/Simmons-Bring-on-the-day</link>

		<pubDate>Thu, 23 Jul 2026 09:35:11 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/Simmons-Bring-on-the-day</guid>

		<description>
	(2026
)
	

Simmons
Bring on the day


Art Direction &#38;nbsp;


Sleep cannot be felt while you’re asleep. 
You only experience how good sleep feels when you get up. Sleep is not the destination, it’s a means to something bigger.It isn’t about the night itself, it’s about what it allows you to take on the next day. The time is ripe. Simmons has the right to disrupt the very category it has created by bringing Simmons’ Sleep Revolution. Not by solely focusing on how well you can sleep, but on everything else that happens when you get up. We bring life back to the sleep category. Shifting the conversation from how well you can sleep at night, to how good sleep can optimise your day.






	

	
&#60;img width="1461" height="818" width_o="1461" height_o="818" data-src="https://freight.cargo.site/t/original/i/31dcf4b0ca14e73fa2913903804832857fcffd08f5d7d7f2398262812aea943f/Screenshot-2026-07-23-162524.png" data-mid="250652791" border="0"  src="https://freight.cargo.site/w/1000/i/31dcf4b0ca14e73fa2913903804832857fcffd08f5d7d7f2398262812aea943f/Screenshot-2026-07-23-162524.png" /&#62;
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&#60;img width="370" height="208" width_o="370" height_o="208" data-src="https://freight.cargo.site/t/original/i/34656438b8add55d09ee7ac2199cb99d6a89d4cd14ba1b45e823c3ec25d9eb13/Simmons_Getaway16x9-MQ.gif" data-mid="250652789" border="0"  src="https://freight.cargo.site/w/370/i/34656438b8add55d09ee7ac2199cb99d6a89d4cd14ba1b45e823c3ec25d9eb13/Simmons_Getaway16x9-MQ.gif" /&#62;
&#60;img width="1223" height="819" width_o="1223" height_o="819" data-src="https://freight.cargo.site/t/original/i/7237e3e16b5254d42d4026d900710391049ee34ac1477ff407554aab70a99b81/Screenshot-2026-07-23-163003.png" data-mid="250652787" border="0"  src="https://freight.cargo.site/w/1000/i/7237e3e16b5254d42d4026d900710391049ee34ac1477ff407554aab70a99b81/Screenshot-2026-07-23-163003.png" /&#62;

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	<item>
		<title>IKEA: The Allenki</title>
				
		<link>https://asydee.com/IKEA-The-Allenki</link>

		<pubDate>Thu, 17 Sep 2026 13:02:46 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/IKEA-The-Allenki</guid>

		<description>
	
	

IKEA
The Allenki


Editor
For April Fools’ Day, the campaign introduced a playful wearable tool designed for IKEA fans to win. Originally conceived as a tongue-in-cheek concept to celebrate the occasion, the idea quickly gained attention, with audiences expressing genuine interest in seeing the product become a reality.
Recognising the unexpected demand, the team partnered closely with IKEA to bring the concept to life through a teaser giveaway post. The execution builds anticipation while showcasing how IKEA can tap into cultural moments and create playful, unexpected experiences that engage its consumers.



	



	

	
</description>
		
	</item>
		
		
	<item>
		<title>KFC: Be More Chicken</title>
				
		<link>https://asydee.com/KFC-Be-More-Chicken</link>

		<pubDate>Sat, 18 Apr 2026 04:06:41 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/KFC-Be-More-Chicken</guid>

		<description>
	(2025)
	

KFC
Be More Chicken


Art Direction &#38;nbsp;
Chickens live by their own rules, they do not perform or pretend. They eat when they are hungry, rest when they are tired and start their day with a good scream. They do not overthink or at least care about what others think. Being chicken means being yourself; real, messy, unfiltered, unbothered. It banishes the bland and reclaims the the comfort we crave, the modern day philospohy of
unfiltered comfort. A rallying cluck to stop performing, start living and stay gloriously unbothered. We make KFC an affordable
everyday brand through the most chicken-est way Gen Z’s show agreement or measuring worth. No performative hype like “slay” or “fire”, just a grounded NOD. A micro-affirmation that says,“yeah, that HITS just right.”
Watch the full value film&#38;nbsp;here.









	

	
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&#60;img width="2550" height="1438" width_o="2550" height_o="1438" data-src="https://freight.cargo.site/t/original/i/c8a70dd42e606ea8526bbfc15bf0120012c11326b54b64e6470d497a4c5ae0d7/Screenshot-2026-04-18-at-12.39.39PM.png" data-mid="247351428" border="0"  src="https://freight.cargo.site/w/1000/i/c8a70dd42e606ea8526bbfc15bf0120012c11326b54b64e6470d497a4c5ae0d7/Screenshot-2026-04-18-at-12.39.39PM.png" /&#62;
&#60;img width="2556" height="1440" width_o="2556" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d979e8e62a6993df7144cfa18597217b2e2920dda3f570f9de591da51cdd0098/Screenshot-2026-04-18-at-12.39.24PM.png" data-mid="247351427" border="0"  src="https://freight.cargo.site/w/1000/i/d979e8e62a6993df7144cfa18597217b2e2920dda3f570f9de591da51cdd0098/Screenshot-2026-04-18-at-12.39.24PM.png" /&#62;
&#60;img width="853" height="480" width_o="853" height_o="480" data-src="https://freight.cargo.site/t/original/i/85ce7491ec579865c1fa295374f1237f40beb2a17dc8928ab91656b1123df76a/Value-Intro-Video.gif" data-mid="247351430" border="0"  src="https://freight.cargo.site/w/853/i/85ce7491ec579865c1fa295374f1237f40beb2a17dc8928ab91656b1123df76a/Value-Intro-Video.gif" /&#62;
&#60;img width="1578" height="1434" width_o="1578" height_o="1434" data-src="https://freight.cargo.site/t/original/i/f0f427663c8403dbe0ee5db1276a95f24f5507aed5dacacc5fc51dce05515eea/Screenshot-2026-04-18-at-12.38.39PM.png" data-mid="247351426" border="0"  src="https://freight.cargo.site/w/1000/i/f0f427663c8403dbe0ee5db1276a95f24f5507aed5dacacc5fc51dce05515eea/Screenshot-2026-04-18-at-12.38.39PM.png" /&#62;
&#60;img width="1758" height="1430" width_o="1758" height_o="1430" data-src="https://freight.cargo.site/t/original/i/aa2c908f85a386a1e7079774084abcb7856faa95872279ad743807b5bf0c142f/Screenshot-2026-04-18-at-12.37.59PM.png" data-mid="247351425" border="0"  src="https://freight.cargo.site/w/1000/i/aa2c908f85a386a1e7079774084abcb7856faa95872279ad743807b5bf0c142f/Screenshot-2026-04-18-at-12.37.59PM.png" /&#62;
&#60;img width="2552" height="1438" width_o="2552" height_o="1438" data-src="https://freight.cargo.site/t/original/i/d056ecb98e3ac73b2291ef9f1bcf72e079a44a176db66fff5f734fdba0f47345/Screenshot-2026-04-18-at-12.36.24PM.png" data-mid="247351422" border="0"  src="https://freight.cargo.site/w/1000/i/d056ecb98e3ac73b2291ef9f1bcf72e079a44a176db66fff5f734fdba0f47345/Screenshot-2026-04-18-at-12.36.24PM.png" /&#62;

</description>
		
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	<item>
		<title>MDDI: Heart &#38; Soul, Windows of Time</title>
				
		<link>https://asydee.com/MDDI-Heart-Soul-Windows-of-Time</link>

		<pubDate>Sat, 18 Apr 2026 05:38:45 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/MDDI-Heart-Soul-Windows-of-Time</guid>

		<description>
	
	Ministry of Digital Development and Information
Windows of Time


Art Direction / Social Content &#38;nbsp;&#38;nbsp;
Singapore isn’t built in a moment. It is built across generations. From those who laid the foundations, to those shaping what comes next. This campaign invites every Singaporean to recognise their role in that journey, to see the connections that define us, and the future we are creating together.
From exhibition to socials, we ensure this campaign reaches out to the people allowing them to have a glimpse of what Singapore can be in the future.

Watch the full campaign film here.
	

	
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/5dad5dc2fb1be4b5ca308eed1d84edd16e93a36c8e425c2e00e3b8f8e6147801/MDDI-INT---FINAL-9x16_2.gif" data-mid="247365315" border="0"  src="https://freight.cargo.site/w/360/i/5dad5dc2fb1be4b5ca308eed1d84edd16e93a36c8e425c2e00e3b8f8e6147801/MDDI-INT---FINAL-9x16_2.gif" /&#62;
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/08e5cef73c824bfaf80e89bef4116e6f94714a5e84ab8db9ff24d271e85f6fba/MDDI---HEART-AND-SOUL_1.gif" data-mid="247365344" border="0"  src="https://freight.cargo.site/w/360/i/08e5cef73c824bfaf80e89bef4116e6f94714a5e84ab8db9ff24d271e85f6fba/MDDI---HEART-AND-SOUL_1.gif" /&#62;
&#60;img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/c68a5205443bb2c857c04cef5b1daaa7c9466f7e6dd8530199f6b6127ce7a755/MDDI_MASTER-OFFICE-02.jpg" data-mid="247351774" border="0"  src="https://freight.cargo.site/w/1000/i/c68a5205443bb2c857c04cef5b1daaa7c9466f7e6dd8530199f6b6127ce7a755/MDDI_MASTER-OFFICE-02.jpg" /&#62;
&#60;img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/3f98d43f51028ec8c917915b4786fd6c47d6781f3ca340d64d882ced94ee05b3/MDDI_MASTER-SATAY-04.jpg" data-mid="247351775" border="0"  src="https://freight.cargo.site/w/1000/i/3f98d43f51028ec8c917915b4786fd6c47d6781f3ca340d64d882ced94ee05b3/MDDI_MASTER-SATAY-04.jpg" /&#62;
&#60;img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/664c29a258328100f2146f1f2f46e0e9ed4a26f2ad69eef2457a26bbd507cd99/MDDI_MASTER-FARM_16x9.jpg" data-mid="247351773" border="0"  src="https://freight.cargo.site/w/1000/i/664c29a258328100f2146f1f2f46e0e9ed4a26f2ad69eef2457a26bbd507cd99/MDDI_MASTER-FARM_16x9.jpg" /&#62;
&#60;img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/ec1afbc29a79a6210802e905d8390c7701566184a8f239e9d29fada9870b9605/MDDI_MASTER-BIRTHDAY_16x9jpg.jpg" data-mid="247351772" border="0"  src="https://freight.cargo.site/w/1000/i/ec1afbc29a79a6210802e905d8390c7701566184a8f239e9d29fada9870b9605/MDDI_MASTER-BIRTHDAY_16x9jpg.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>ZIG: For all rides of life</title>
				
		<link>https://asydee.com/ZIG-For-all-rides-of-life</link>

		<pubDate>Sun, 19 Apr 2026 11:57:06 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/ZIG-For-all-rides-of-life</guid>

		<description>
	
	ZIG
For all rides of life

Art Direction &#38;nbsp;



Zig is built for how life really moves. This refers to speaking to a whole spectrum of important life moments which showed how they have thought through it all, yet nobody knows this. It’s time to make the role felt , not just seen by Singapore. To become top-of-mind, Zig can’t just be known, Zig has to be needed by showing up in vital moments and enabling every journey in life. For anyone, to anywhere, at any time. We turn Zig into Singapore’s go-to mobility solution, wherever you need to be in life.



	

	
&#60;img width="2444" height="1434" width_o="2444" height_o="1434" data-src="https://freight.cargo.site/t/original/i/b9663565f77e21d55444dcf9782f28af1578e6ca2f8fff059fc1cc376eb5d1cc/Screenshot-2026-04-19-at-7.44.05PM.png" data-mid="247375759" border="0"  src="https://freight.cargo.site/w/1000/i/b9663565f77e21d55444dcf9782f28af1578e6ca2f8fff059fc1cc376eb5d1cc/Screenshot-2026-04-19-at-7.44.05PM.png" /&#62;
&#60;img width="2196" height="1286" width_o="2196" height_o="1286" data-src="https://freight.cargo.site/t/original/i/d1022681b3f0c039fd349c7db1e7efeef41857f8a4a5e2b0cd4e89e15299c870/Screenshot-2026-04-19-at-7.53.52PM.png" data-mid="247375770" border="0"  src="https://freight.cargo.site/w/1000/i/d1022681b3f0c039fd349c7db1e7efeef41857f8a4a5e2b0cd4e89e15299c870/Screenshot-2026-04-19-at-7.53.52PM.png" /&#62;
&#60;img width="1026" height="1280" width_o="1026" height_o="1280" data-src="https://freight.cargo.site/t/original/i/008dca2479df7a6c1d38f3df57257eaf1742b1a25b99491e261496168eacc4d3/Screenshot-2026-04-19-at-7.48.55PM.png" data-mid="247375765" border="0"  src="https://freight.cargo.site/w/1000/i/008dca2479df7a6c1d38f3df57257eaf1742b1a25b99491e261496168eacc4d3/Screenshot-2026-04-19-at-7.48.55PM.png" /&#62;

&#60;img width="2480" height="1328" width_o="2480" height_o="1328" data-src="https://freight.cargo.site/t/original/i/0b7f5a2106828c36ab02f5d54507e4427c542ae07ecaaa08b4dfcf718af6dbda/Screenshot-2026-04-19-at-7.45.34PM.png" data-mid="247375761" border="0"  src="https://freight.cargo.site/w/1000/i/0b7f5a2106828c36ab02f5d54507e4427c542ae07ecaaa08b4dfcf718af6dbda/Screenshot-2026-04-19-at-7.45.34PM.png" /&#62;
&#60;img width="2214" height="1280" width_o="2214" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9d6384b80d88593d27d529c2f8a85bebd84a09c7ae909cdabc37726a3adff32d/Screenshot-2026-04-19-at-7.51.51PM.png" data-mid="247375766" border="0"  src="https://freight.cargo.site/w/1000/i/9d6384b80d88593d27d529c2f8a85bebd84a09c7ae909cdabc37726a3adff32d/Screenshot-2026-04-19-at-7.51.51PM.png" /&#62;
&#60;img width="2216" height="1280" width_o="2216" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6d2a074336a2a00cbcde1c1224745617ffe208dc50109968f19116cb9f3bb197/Screenshot-2026-04-19-at-7.52.29PM.png" data-mid="247375768" border="0"  src="https://freight.cargo.site/w/1000/i/6d2a074336a2a00cbcde1c1224745617ffe208dc50109968f19116cb9f3bb197/Screenshot-2026-04-19-at-7.52.29PM.png" /&#62;
&#60;img width="2478" height="1332" width_o="2478" height_o="1332" data-src="https://freight.cargo.site/t/original/i/8f1c12ea2dcb2d1ad28c9d9eee843eb1d22142c2a3be22162cf9d676646661c9/Screenshot-2026-04-19-at-7.45.52PM.png" data-mid="247375762" border="0"  src="https://freight.cargo.site/w/1000/i/8f1c12ea2dcb2d1ad28c9d9eee843eb1d22142c2a3be22162cf9d676646661c9/Screenshot-2026-04-19-at-7.45.52PM.png" /&#62;
&#60;img width="2418" height="1364" width_o="2418" height_o="1364" data-src="https://freight.cargo.site/t/original/i/f2cb2192bc7d29f0f00b1bfeec95f4ecefe01bfc6d3bef41f24793804f6475f8/Screenshot-2026-04-19-at-7.47.41PM.png" data-mid="247375763" border="0"  src="https://freight.cargo.site/w/1000/i/f2cb2192bc7d29f0f00b1bfeec95f4ecefe01bfc6d3bef41f24793804f6475f8/Screenshot-2026-04-19-at-7.47.41PM.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Castlery: Made for actual Living</title>
				
		<link>https://asydee.com/Castlery-Made-for-actual-Living</link>

		<pubDate>Sat, 18 Apr 2026 05:04:13 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/Castlery-Made-for-actual-Living</guid>

		<description>
	
	
Castlery
Made for Actual Living


Art Direction &#38;nbsp;
Castlery celebrates the realities of living by creating a whole new language for our modern problems and we called it our Living-isms. Our Living-isms are the heroes of our key visuals that helps contextualise the situation and how Castlery plays a part in moments of Actual Living. We showcase the lived experiences of our Living-isms, enabling people to build up a relation to them and reinforce their meaning. We focus on the epicentre of crucial moments in Actual Living, right as chaos strikes, and show how Castlery furniture rises to the occasion, each and every time.

	

	
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/6c1279584119d030e3627c506a3adb42260a4c1cdc95712d554b6f45f004c4f7/Socials-Hostress.gif" data-mid="247351682" border="0"  src="https://freight.cargo.site/w/360/i/6c1279584119d030e3627c506a3adb42260a4c1cdc95712d554b6f45f004c4f7/Socials-Hostress.gif" /&#62;
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/a9e6e31400f85c453ed9b6b4e78f36818b59997122d91d2322280b15969d3e53/Socials-Intimessy.gif" data-mid="247351683" border="0"  src="https://freight.cargo.site/w/360/i/a9e6e31400f85c453ed9b6b4e78f36818b59997122d91d2322280b15969d3e53/Socials-Intimessy.gif" /&#62;
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/ab21b180c1c346ca1793d7c235431688bdedfdecd8400368a3c65616fa2ff8da/Socials-Playhem.gif" data-mid="247351684" border="0"  src="https://freight.cargo.site/w/360/i/ab21b180c1c346ca1793d7c235431688bdedfdecd8400368a3c65616fa2ff8da/Socials-Playhem.gif" /&#62;

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	<item>
		<title>NEA: YES campaign</title>
				
		<link>https://asydee.com/NEA-YES-campaign</link>

		<pubDate>Sun, 01 Dec 2024 11:57:10 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/NEA-YES-campaign</guid>

		<description>
	(2024)
	National Environmental Agency
Find Your Yes


Illustration&#38;nbsp;

Youths know what’s good for the environment. 
But as naturally inquisitive thinkers, they are always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing the potential in recycling medical blister packs or running a reusable loan start-up, the YES Leaders Programme supports youths in driving their own cause for sustainability because that’s how sustainability innovations and trends begin.


	

	
&#60;img width="2120" height="1434" width_o="2120" height_o="1434" data-src="https://freight.cargo.site/t/original/i/648c46d4e37317fbe2b59e5a0f749ab8a3fb7fd9045530503a5afea0b9faa6ec/Screenshot-2024-11-27-at-11.06.58AM.png" data-mid="222694376" border="0"  src="https://freight.cargo.site/w/1000/i/648c46d4e37317fbe2b59e5a0f749ab8a3fb7fd9045530503a5afea0b9faa6ec/Screenshot-2024-11-27-at-11.06.58AM.png" /&#62;
&#60;img width="2480" height="915" width_o="2480" height_o="915" data-src="https://freight.cargo.site/t/original/i/8ad4c3a6a532a89eaa9ba6828e9d04a014dde74ac698e7589edadd0e31882957/Screenshot-2024-11-27-at-11.09.16AM-edited.png" data-mid="222695248" border="0"  src="https://freight.cargo.site/w/1000/i/8ad4c3a6a532a89eaa9ba6828e9d04a014dde74ac698e7589edadd0e31882957/Screenshot-2024-11-27-at-11.09.16AM-edited.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbacc4856354e471921b155a8de25f84520b37d2679b0f9833075506efd88346/Screenshot-509.png" data-mid="222695575" border="0"  src="https://freight.cargo.site/w/1000/i/fbacc4856354e471921b155a8de25f84520b37d2679b0f9833075506efd88346/Screenshot-509.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/497b5a863d8b99177685cb0462a85bf73837f2f17aaa82b62479144b154623c6/Screenshot-510.png" data-mid="222695574" border="0"  src="https://freight.cargo.site/w/1000/i/497b5a863d8b99177685cb0462a85bf73837f2f17aaa82b62479144b154623c6/Screenshot-510.png" /&#62;

</description>
		
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	<item>
		<title>AKAR</title>
				
		<link>https://asydee.com/AKAR</link>

		<pubDate>Sun, 09 Jun 2024 06:30:49 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/AKAR</guid>

		<description>
	







	




Nanyang Acedemy of Fine Arts / Final Year Project


A Quiet Revolution, AKAR


Creative and Art Direction / Illustration / Photography
A branding and fashion project that redefine Malay's cultural identity, where future generations stand tall and free from misconceptions. Amidst the negative connotations of being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting the narrative, and reshaping perceptions of the Malay community through unity and empowerment.







	

	
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/70d22fbcf08ade209bec7665b74f7da5b99d804d455fb0d6da460a2ff8b05e33/FYP-2.jpg" data-mid="212557568" border="0"  src="https://freight.cargo.site/w/1000/i/70d22fbcf08ade209bec7665b74f7da5b99d804d455fb0d6da460a2ff8b05e33/FYP-2.jpg" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6d51d6ad5c780d199df0bbdd21ce45cefbe57139cf28f1c26655246532632e3a/FYP-4.jpg" data-mid="212557569" border="0"  src="https://freight.cargo.site/w/1000/i/6d51d6ad5c780d199df0bbdd21ce45cefbe57139cf28f1c26655246532632e3a/FYP-4.jpg" /&#62;
&#60;img width="872" height="1550" width_o="872" height_o="1550" data-src="https://freight.cargo.site/t/original/i/2489666a94b22c1a8269fcaf3502eaaf9b6be901530cce823d877285b1fa7794/IMG_1442.gif" data-mid="214067946" border="0"  src="https://freight.cargo.site/w/872/i/2489666a94b22c1a8269fcaf3502eaaf9b6be901530cce823d877285b1fa7794/IMG_1442.gif" /&#62;
&#60;img width="959" height="1035" width_o="959" height_o="1035" data-src="https://freight.cargo.site/t/original/i/4560ebc7b05436ee4b7890990331ce4758c169798849bc13757ff3f511fea520/photo1713856395-1.jpeg" data-mid="214067940" border="0"  src="https://freight.cargo.site/w/959/i/4560ebc7b05436ee4b7890990331ce4758c169798849bc13757ff3f511fea520/photo1713856395-1.jpeg" /&#62;
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&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/fc60e1d24d491a7a8389e33a9a1cef9bd6610b2422de66ad18b6d458b5947fe7/Image-2.jpg" data-mid="212557565" border="0"  src="https://freight.cargo.site/w/1000/i/fc60e1d24d491a7a8389e33a9a1cef9bd6610b2422de66ad18b6d458b5947fe7/Image-2.jpg" /&#62;

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	<item>
		<title>Design Practice WIP Showcase</title>
				
		<link>https://asydee.com/Design-Practice-WIP-Showcase</link>

		<pubDate>Tue, 16 Jul 2024 08:11:04 +0000</pubDate>

		<dc:creator>Ash</dc:creator>

		<guid isPermaLink="true">https://asydee.com/Design-Practice-WIP-Showcase</guid>

		<description>
	



	


Nanyang Academy of Fine Arts
Design Practice:
Work-In-Progress




Art Direction / Illustration
Highlighting the depth beyond the showcased projects, the posters detail the journey from developing and 
'Unboxing Ideas' to 'Gambling Ideas,'illustrating the struggle between academic demands and personal passion.


	

	
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/6195aa9a4d09f440d2fd9067b99b077a540961e3f29d353f3abab78f0d3b7f69/ezgif-1-c3b09cea3d.gif" data-mid="214711172" border="0"  src="https://freight.cargo.site/w/600/i/6195aa9a4d09f440d2fd9067b99b077a540961e3f29d353f3abab78f0d3b7f69/ezgif-1-c3b09cea3d.gif" /&#62;
&#60;img width="600" height="757" width_o="600" height_o="757" data-src="https://freight.cargo.site/t/original/i/13cd2edf17947ff6a38f924b4925139e2fdd1e7730eefad744f165ebd03d91bc/ezgif-1-dcb15f94d5.gif" data-mid="214711173" border="0"  src="https://freight.cargo.site/w/600/i/13cd2edf17947ff6a38f924b4925139e2fdd1e7730eefad744f165ebd03d91bc/ezgif-1-dcb15f94d5.gif" /&#62;
&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/eb7ead5a2b2bde9a689ad72f00ff75a10e30f09f3711d265121edcaf1f8198aa/ezgif-1-b1457c2277.gif" data-mid="214711171" border="0"  src="https://freight.cargo.site/w/800/i/eb7ead5a2b2bde9a689ad72f00ff75a10e30f09f3711d265121edcaf1f8198aa/ezgif-1-b1457c2277.gif" /&#62;
&#60;img width="719" height="899" width_o="719" height_o="899" data-src="https://freight.cargo.site/t/original/i/93e8bf3ccfdc3960e643fc7e0ebd0bb1d1e4bce9dbfadaa9ba382f918aab97f0/photo1721029716-2.jpeg" data-mid="214711360" border="0"  src="https://freight.cargo.site/w/719/i/93e8bf3ccfdc3960e643fc7e0ebd0bb1d1e4bce9dbfadaa9ba382f918aab97f0/photo1721029716-2.jpeg" /&#62;

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