https://asydee.com Ash Sun, 19 Apr 2026 11:57:06 +0000 https://asydee.com en https://asydee.com/Header Sun, 08 Jan 2023 17:16:14 +0000 Ash https://asydee.com/Header Showreel &amp; Selected Works Asyraf is a visual designer exploring motion and design research. His work lives in that space between what is and what if—reimagining everyday ideas and pushing them into something more speculative. The aim is to challenge perspectives, spark curiosity, and start conversations that linger beyond the screen. At its core, his practice is about creating work that doesn’t just look good, but makes people pause, think, and feel something. https://asydee.com/KFC-Be-More-Chicken Sat, 18 Apr 2026 04:06:41 +0000 Ash https://asydee.com/KFC-Be-More-Chicken (2025) KFC Be More Chicken Art Direction &nbsp; Chickens live by their own rules, they do not perform or pretend. They eat when they are hungry, rest when they are tired and start their day with a good scream. They do not overthink or at least care about what others think. Being chicken means being yourself; real, messy, unfiltered, unbothered. It banishes the bland and reclaims the the comfort we crave, the modern day philospohy of unfiltered comfort. A rallying cluck to stop performing, start living and stay gloriously unbothered. We make KFC an affordable everyday brand through the most chicken-est way gen z’s show agreement or measuring worth.&nbsp; No performative hype like “slay” or “fire”, just a grounded NOD. A micro-affirmation that says,“yeah, that HITS just right.” Watch the full value film&nbsp;here. . <img width="2552" height="1438" width_o="2552" height_o="1438" data-src="https://freight.cargo.site/t/original/i/92eb66a2c216f414a5c45e9083a4f48b5811df133306f04f0b2cf1376650f5b9/Screenshot-2026-04-18-at-12.39.53PM.png" data-mid="247351429" border="0" src="https://freight.cargo.site/w/1000/i/92eb66a2c216f414a5c45e9083a4f48b5811df133306f04f0b2cf1376650f5b9/Screenshot-2026-04-18-at-12.39.53PM.png" /> <img width="2550" height="1438" width_o="2550" height_o="1438" data-src="https://freight.cargo.site/t/original/i/c8a70dd42e606ea8526bbfc15bf0120012c11326b54b64e6470d497a4c5ae0d7/Screenshot-2026-04-18-at-12.39.39PM.png" data-mid="247351428" border="0" src="https://freight.cargo.site/w/1000/i/c8a70dd42e606ea8526bbfc15bf0120012c11326b54b64e6470d497a4c5ae0d7/Screenshot-2026-04-18-at-12.39.39PM.png" /> <img width="2556" height="1440" width_o="2556" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d979e8e62a6993df7144cfa18597217b2e2920dda3f570f9de591da51cdd0098/Screenshot-2026-04-18-at-12.39.24PM.png" data-mid="247351427" border="0" src="https://freight.cargo.site/w/1000/i/d979e8e62a6993df7144cfa18597217b2e2920dda3f570f9de591da51cdd0098/Screenshot-2026-04-18-at-12.39.24PM.png" /> <img width="2552" height="1438" width_o="2552" height_o="1438" data-src="https://freight.cargo.site/t/original/i/d056ecb98e3ac73b2291ef9f1bcf72e079a44a176db66fff5f734fdba0f47345/Screenshot-2026-04-18-at-12.36.24PM.png" data-mid="247351422" border="0" src="https://freight.cargo.site/w/1000/i/d056ecb98e3ac73b2291ef9f1bcf72e079a44a176db66fff5f734fdba0f47345/Screenshot-2026-04-18-at-12.36.24PM.png" /> <img width="853" height="480" width_o="853" height_o="480" data-src="https://freight.cargo.site/t/original/i/85ce7491ec579865c1fa295374f1237f40beb2a17dc8928ab91656b1123df76a/Value-Intro-Video.gif" data-mid="247351430" border="0" src="https://freight.cargo.site/w/853/i/85ce7491ec579865c1fa295374f1237f40beb2a17dc8928ab91656b1123df76a/Value-Intro-Video.gif" /> <img width="1758" height="1430" width_o="1758" height_o="1430" data-src="https://freight.cargo.site/t/original/i/aa2c908f85a386a1e7079774084abcb7856faa95872279ad743807b5bf0c142f/Screenshot-2026-04-18-at-12.37.59PM.png" data-mid="247351425" border="0" src="https://freight.cargo.site/w/1000/i/aa2c908f85a386a1e7079774084abcb7856faa95872279ad743807b5bf0c142f/Screenshot-2026-04-18-at-12.37.59PM.png" /> <img width="1578" height="1434" width_o="1578" height_o="1434" data-src="https://freight.cargo.site/t/original/i/f0f427663c8403dbe0ee5db1276a95f24f5507aed5dacacc5fc51dce05515eea/Screenshot-2026-04-18-at-12.38.39PM.png" data-mid="247351426" border="0" src="https://freight.cargo.site/w/1000/i/f0f427663c8403dbe0ee5db1276a95f24f5507aed5dacacc5fc51dce05515eea/Screenshot-2026-04-18-at-12.38.39PM.png" /> https://asydee.com/MDDI-Heart-Soul-Windows-of-Time Sat, 18 Apr 2026 05:38:45 +0000 Ash https://asydee.com/MDDI-Heart-Soul-Windows-of-Time Ministry of Digital Development and Information Windows of Time Art Direction / Social Content &nbsp;&nbsp; Singapore isn’t built in a moment. It is built across generations. From those who laid the foundations, to those shaping what comes next. This campaign invites every Singaporean to recognise their role in that journey, to see the connections that define us, and the future we are creating together. From exhibition to socials, we ensure this campaign reaches out to the people allowing them to have a glimpse of what Singapore can be in the future. Watch the full campaign film here. <img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/3f98d43f51028ec8c917915b4786fd6c47d6781f3ca340d64d882ced94ee05b3/MDDI_MASTER-SATAY-04.jpg" data-mid="247351775" border="0" src="https://freight.cargo.site/w/1000/i/3f98d43f51028ec8c917915b4786fd6c47d6781f3ca340d64d882ced94ee05b3/MDDI_MASTER-SATAY-04.jpg" /> <img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/c68a5205443bb2c857c04cef5b1daaa7c9466f7e6dd8530199f6b6127ce7a755/MDDI_MASTER-OFFICE-02.jpg" data-mid="247351774" border="0" src="https://freight.cargo.site/w/1000/i/c68a5205443bb2c857c04cef5b1daaa7c9466f7e6dd8530199f6b6127ce7a755/MDDI_MASTER-OFFICE-02.jpg" /> <img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/664c29a258328100f2146f1f2f46e0e9ed4a26f2ad69eef2457a26bbd507cd99/MDDI_MASTER-FARM_16x9.jpg" data-mid="247351773" border="0" src="https://freight.cargo.site/w/1000/i/664c29a258328100f2146f1f2f46e0e9ed4a26f2ad69eef2457a26bbd507cd99/MDDI_MASTER-FARM_16x9.jpg" /> <img width="4462" height="2510" width_o="4462" height_o="2510" data-src="https://freight.cargo.site/t/original/i/ec1afbc29a79a6210802e905d8390c7701566184a8f239e9d29fada9870b9605/MDDI_MASTER-BIRTHDAY_16x9jpg.jpg" data-mid="247351772" border="0" src="https://freight.cargo.site/w/1000/i/ec1afbc29a79a6210802e905d8390c7701566184a8f239e9d29fada9870b9605/MDDI_MASTER-BIRTHDAY_16x9jpg.jpg" /> <img width="2454" height="1432" width_o="2454" height_o="1432" data-src="https://freight.cargo.site/t/original/i/90d5a5349944fa9c1e76c6b0250d1122d772dfc755d64f7220c373ed56448918/Screenshot-2026-04-18-at-7.58.47PM.png" data-mid="247365317" border="0" src="https://freight.cargo.site/w/1000/i/90d5a5349944fa9c1e76c6b0250d1122d772dfc755d64f7220c373ed56448918/Screenshot-2026-04-18-at-7.58.47PM.png" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/08e5cef73c824bfaf80e89bef4116e6f94714a5e84ab8db9ff24d271e85f6fba/MDDI---HEART-AND-SOUL_1.gif" data-mid="247365344" border="0" src="https://freight.cargo.site/w/360/i/08e5cef73c824bfaf80e89bef4116e6f94714a5e84ab8db9ff24d271e85f6fba/MDDI---HEART-AND-SOUL_1.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/5dad5dc2fb1be4b5ca308eed1d84edd16e93a36c8e425c2e00e3b8f8e6147801/MDDI-INT---FINAL-9x16_2.gif" data-mid="247365315" border="0" src="https://freight.cargo.site/w/360/i/5dad5dc2fb1be4b5ca308eed1d84edd16e93a36c8e425c2e00e3b8f8e6147801/MDDI-INT---FINAL-9x16_2.gif" /> <img width="2452" height="1430" width_o="2452" height_o="1430" data-src="https://freight.cargo.site/t/original/i/8ae5de2f570611f26163b356217ad9a9ab1d197dfec3c3347f43264199c5c618/Screenshot-2026-04-18-at-7.58.28PM.png" data-mid="247365316" border="0" src="https://freight.cargo.site/w/1000/i/8ae5de2f570611f26163b356217ad9a9ab1d197dfec3c3347f43264199c5c618/Screenshot-2026-04-18-at-7.58.28PM.png" /> https://asydee.com/ZIG-For-all-rides-of-life Sun, 19 Apr 2026 11:57:06 +0000 Ash https://asydee.com/ZIG-For-all-rides-of-life ZIG For all rides of life Art Direction &nbsp; Zig is built for how life really moves. This refers to speaking to a whole spectrum of important life moments which showed how they have thought through it all, yet nobody knows this. It’s time to make the role felt , not just seen by Singapore. To become top-of-mind, Zig can’t just be known, Zig has to be needed by showing up in vital moments and enabling every journey in life. For anyone, to anywhere, at any time. We turn Zig into Singapore’s go-to mobility solution, wherever you need to be in life. <img width="2444" height="1434" width_o="2444" height_o="1434" data-src="https://freight.cargo.site/t/original/i/b9663565f77e21d55444dcf9782f28af1578e6ca2f8fff059fc1cc376eb5d1cc/Screenshot-2026-04-19-at-7.44.05PM.png" data-mid="247375759" border="0" src="https://freight.cargo.site/w/1000/i/b9663565f77e21d55444dcf9782f28af1578e6ca2f8fff059fc1cc376eb5d1cc/Screenshot-2026-04-19-at-7.44.05PM.png" /> <img width="2196" height="1286" width_o="2196" height_o="1286" data-src="https://freight.cargo.site/t/original/i/d1022681b3f0c039fd349c7db1e7efeef41857f8a4a5e2b0cd4e89e15299c870/Screenshot-2026-04-19-at-7.53.52PM.png" data-mid="247375770" border="0" src="https://freight.cargo.site/w/1000/i/d1022681b3f0c039fd349c7db1e7efeef41857f8a4a5e2b0cd4e89e15299c870/Screenshot-2026-04-19-at-7.53.52PM.png" /> <img width="1096" height="1284" width_o="1096" height_o="1284" data-src="https://freight.cargo.site/t/original/i/f172d381f92ef7d94149f6816ce9a3ca4a0a05f997406d7e24ac15a1df9525a5/Screenshot-2026-04-19-at-7.54.13PM.png" data-mid="247375772" border="0" src="https://freight.cargo.site/w/1000/i/f172d381f92ef7d94149f6816ce9a3ca4a0a05f997406d7e24ac15a1df9525a5/Screenshot-2026-04-19-at-7.54.13PM.png" /> <img width="2480" height="1328" width_o="2480" height_o="1328" data-src="https://freight.cargo.site/t/original/i/0b7f5a2106828c36ab02f5d54507e4427c542ae07ecaaa08b4dfcf718af6dbda/Screenshot-2026-04-19-at-7.45.34PM.png" data-mid="247375761" border="0" src="https://freight.cargo.site/w/1000/i/0b7f5a2106828c36ab02f5d54507e4427c542ae07ecaaa08b4dfcf718af6dbda/Screenshot-2026-04-19-at-7.45.34PM.png" /> <img width="2214" height="1280" width_o="2214" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9d6384b80d88593d27d529c2f8a85bebd84a09c7ae909cdabc37726a3adff32d/Screenshot-2026-04-19-at-7.51.51PM.png" data-mid="247375766" border="0" src="https://freight.cargo.site/w/1000/i/9d6384b80d88593d27d529c2f8a85bebd84a09c7ae909cdabc37726a3adff32d/Screenshot-2026-04-19-at-7.51.51PM.png" /> <img width="2216" height="1280" width_o="2216" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6d2a074336a2a00cbcde1c1224745617ffe208dc50109968f19116cb9f3bb197/Screenshot-2026-04-19-at-7.52.29PM.png" data-mid="247375768" border="0" src="https://freight.cargo.site/w/1000/i/6d2a074336a2a00cbcde1c1224745617ffe208dc50109968f19116cb9f3bb197/Screenshot-2026-04-19-at-7.52.29PM.png" /> <img width="2474" height="1332" width_o="2474" height_o="1332" data-src="https://freight.cargo.site/t/original/i/79ab545478ce0b28d260672826e82674bf4b9f197e921ea75ea4a43dda9cdfae/Screenshot-2026-04-19-at-7.45.21PM.png" data-mid="247375760" border="0" src="https://freight.cargo.site/w/1000/i/79ab545478ce0b28d260672826e82674bf4b9f197e921ea75ea4a43dda9cdfae/Screenshot-2026-04-19-at-7.45.21PM.png" /> <img width="2478" height="1332" width_o="2478" height_o="1332" data-src="https://freight.cargo.site/t/original/i/8f1c12ea2dcb2d1ad28c9d9eee843eb1d22142c2a3be22162cf9d676646661c9/Screenshot-2026-04-19-at-7.45.52PM.png" data-mid="247375762" border="0" src="https://freight.cargo.site/w/1000/i/8f1c12ea2dcb2d1ad28c9d9eee843eb1d22142c2a3be22162cf9d676646661c9/Screenshot-2026-04-19-at-7.45.52PM.png" /> <img width="1026" height="1280" width_o="1026" height_o="1280" data-src="https://freight.cargo.site/t/original/i/008dca2479df7a6c1d38f3df57257eaf1742b1a25b99491e261496168eacc4d3/Screenshot-2026-04-19-at-7.48.55PM.png" data-mid="247375765" border="0" src="https://freight.cargo.site/w/1000/i/008dca2479df7a6c1d38f3df57257eaf1742b1a25b99491e261496168eacc4d3/Screenshot-2026-04-19-at-7.48.55PM.png" /> <img width="2278" height="1282" width_o="2278" height_o="1282" data-src="https://freight.cargo.site/t/original/i/cc8fa17b99d62b0204de362f68d1bd79263182fed421a8a8047e9243190b74a1/Screenshot-2026-04-19-at-7.48.18PM.png" data-mid="247375764" border="0" src="https://freight.cargo.site/w/1000/i/cc8fa17b99d62b0204de362f68d1bd79263182fed421a8a8047e9243190b74a1/Screenshot-2026-04-19-at-7.48.18PM.png" /> <img width="2418" height="1364" width_o="2418" height_o="1364" data-src="https://freight.cargo.site/t/original/i/f2cb2192bc7d29f0f00b1bfeec95f4ecefe01bfc6d3bef41f24793804f6475f8/Screenshot-2026-04-19-at-7.47.41PM.png" data-mid="247375763" border="0" src="https://freight.cargo.site/w/1000/i/f2cb2192bc7d29f0f00b1bfeec95f4ecefe01bfc6d3bef41f24793804f6475f8/Screenshot-2026-04-19-at-7.47.41PM.png" /> https://asydee.com/Castlery-Made-for-actual-Living Sat, 18 Apr 2026 05:04:13 +0000 Ash https://asydee.com/Castlery-Made-for-actual-Living Castlery Made for Actual Living Art Direction &nbsp; Castlery celebrates the realities of living by creating a whole new language for our modern problems and we called it our Living-isms. Our Living-isms are the heroes of our key visuals that helps contextualise the situation and how Castlery plays a part in moments of Actual Living. We showcase the lived experiences of our Living-isms, enabling people to build up a relation to them and reinforce their meaning. We focus on the epicentre of crucial moments in Actual Living, right as chaos strikes, and show how Castlery furniture rises to the occasion—each and every time. <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/6c1279584119d030e3627c506a3adb42260a4c1cdc95712d554b6f45f004c4f7/Socials-Hostress.gif" data-mid="247351682" border="0" src="https://freight.cargo.site/w/360/i/6c1279584119d030e3627c506a3adb42260a4c1cdc95712d554b6f45f004c4f7/Socials-Hostress.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/a9e6e31400f85c453ed9b6b4e78f36818b59997122d91d2322280b15969d3e53/Socials-Intimessy.gif" data-mid="247351683" border="0" src="https://freight.cargo.site/w/360/i/a9e6e31400f85c453ed9b6b4e78f36818b59997122d91d2322280b15969d3e53/Socials-Intimessy.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/ab21b180c1c346ca1793d7c235431688bdedfdecd8400368a3c65616fa2ff8da/Socials-Playhem.gif" data-mid="247351684" border="0" src="https://freight.cargo.site/w/360/i/ab21b180c1c346ca1793d7c235431688bdedfdecd8400368a3c65616fa2ff8da/Socials-Playhem.gif" /> https://asydee.com/NEA-YES-campaign Sun, 01 Dec 2024 11:57:10 +0000 Ash https://asydee.com/NEA-YES-campaign (2024) National Environmental Agency Challenging Normies Illustration&nbsp; Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing the potential in recycling medical blister packs or running a reusable loan start-up, the YES Leaders Programme supports youths in driving their own cause for sustainability. Because that’s how sustainability innovations and trends begin. <img width="2480" height="915" width_o="2480" height_o="915" data-src="https://freight.cargo.site/t/original/i/8ad4c3a6a532a89eaa9ba6828e9d04a014dde74ac698e7589edadd0e31882957/Screenshot-2024-11-27-at-11.09.16AM-edited.png" data-mid="222695248" border="0" src="https://freight.cargo.site/w/1000/i/8ad4c3a6a532a89eaa9ba6828e9d04a014dde74ac698e7589edadd0e31882957/Screenshot-2024-11-27-at-11.09.16AM-edited.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/497b5a863d8b99177685cb0462a85bf73837f2f17aaa82b62479144b154623c6/Screenshot-510.png" data-mid="222695574" border="0" src="https://freight.cargo.site/w/1000/i/497b5a863d8b99177685cb0462a85bf73837f2f17aaa82b62479144b154623c6/Screenshot-510.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbacc4856354e471921b155a8de25f84520b37d2679b0f9833075506efd88346/Screenshot-509.png" data-mid="222695575" border="0" src="https://freight.cargo.site/w/1000/i/fbacc4856354e471921b155a8de25f84520b37d2679b0f9833075506efd88346/Screenshot-509.png" /> <img width="2154" height="988" width_o="2154" height_o="988" data-src="https://freight.cargo.site/t/original/i/2eef8151ec0a5fd45745e62757939cecf928ba04c22737821a1a9ddf1761ab89/Screenshot-2024-11-27-at-11.08.21AM-edited.jpg" data-mid="222695246" border="0" src="https://freight.cargo.site/w/1000/i/2eef8151ec0a5fd45745e62757939cecf928ba04c22737821a1a9ddf1761ab89/Screenshot-2024-11-27-at-11.08.21AM-edited.jpg" /> <img width="2120" height="1434" width_o="2120" height_o="1434" data-src="https://freight.cargo.site/t/original/i/648c46d4e37317fbe2b59e5a0f749ab8a3fb7fd9045530503a5afea0b9faa6ec/Screenshot-2024-11-27-at-11.06.58AM.png" data-mid="222694376" border="0" src="https://freight.cargo.site/w/1000/i/648c46d4e37317fbe2b59e5a0f749ab8a3fb7fd9045530503a5afea0b9faa6ec/Screenshot-2024-11-27-at-11.06.58AM.png" /> https://asydee.com/AKAR Sun, 09 Jun 2024 06:30:49 +0000 Ash https://asydee.com/AKAR Nanyang Acedemy of Fine Arts / Final Year Project A Quiet Revolution, AKAR Creative and Art Direction / Illustration / Photography A branding and fashion project that redefine Malay's cultural identity, where future generations stand tall and free from misconceptions. Amidst the negative connotations of being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting the narrative, and reshaping perceptions of the Malay community through unity and empowerment. <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/70d22fbcf08ade209bec7665b74f7da5b99d804d455fb0d6da460a2ff8b05e33/FYP-2.jpg" data-mid="212557568" border="0" src="https://freight.cargo.site/w/1000/i/70d22fbcf08ade209bec7665b74f7da5b99d804d455fb0d6da460a2ff8b05e33/FYP-2.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6d51d6ad5c780d199df0bbdd21ce45cefbe57139cf28f1c26655246532632e3a/FYP-4.jpg" data-mid="212557569" border="0" src="https://freight.cargo.site/w/1000/i/6d51d6ad5c780d199df0bbdd21ce45cefbe57139cf28f1c26655246532632e3a/FYP-4.jpg" /> <img width="872" height="1550" width_o="872" height_o="1550" data-src="https://freight.cargo.site/t/original/i/2489666a94b22c1a8269fcaf3502eaaf9b6be901530cce823d877285b1fa7794/IMG_1442.gif" data-mid="214067946" border="0" src="https://freight.cargo.site/w/872/i/2489666a94b22c1a8269fcaf3502eaaf9b6be901530cce823d877285b1fa7794/IMG_1442.gif" /> <img width="959" height="1035" width_o="959" height_o="1035" data-src="https://freight.cargo.site/t/original/i/4560ebc7b05436ee4b7890990331ce4758c169798849bc13757ff3f511fea520/photo1713856395-1.jpeg" data-mid="214067940" border="0" src="https://freight.cargo.site/w/959/i/4560ebc7b05436ee4b7890990331ce4758c169798849bc13757ff3f511fea520/photo1713856395-1.jpeg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/47ed8c55590e5181fab30b70763a561e71ffbd6f1aa26017216e512f958f0380/Test-print-2.jpg" data-mid="212557566" border="0" src="https://freight.cargo.site/w/1000/i/47ed8c55590e5181fab30b70763a561e71ffbd6f1aa26017216e512f958f0380/Test-print-2.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/fc60e1d24d491a7a8389e33a9a1cef9bd6610b2422de66ad18b6d458b5947fe7/Image-2.jpg" data-mid="212557565" border="0" src="https://freight.cargo.site/w/1000/i/fc60e1d24d491a7a8389e33a9a1cef9bd6610b2422de66ad18b6d458b5947fe7/Image-2.jpg" /> https://asydee.com/Design-Practice-WIP-Showcase Tue, 16 Jul 2024 08:11:04 +0000 Ash https://asydee.com/Design-Practice-WIP-Showcase Nanyang Academy of Fine Arts Design Practice: Work-In-Progress Art Direction / Illustration Highlighting the depth beyond the showcased projects, the posters detail the journey from developing and 'Unboxing Ideas' to 'Gambling Ideas,' illustrating the struggle between academic demands and personal passion. <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/6195aa9a4d09f440d2fd9067b99b077a540961e3f29d353f3abab78f0d3b7f69/ezgif-1-c3b09cea3d.gif" data-mid="214711172" border="0" src="https://freight.cargo.site/w/600/i/6195aa9a4d09f440d2fd9067b99b077a540961e3f29d353f3abab78f0d3b7f69/ezgif-1-c3b09cea3d.gif" /> <img width="600" height="757" width_o="600" height_o="757" data-src="https://freight.cargo.site/t/original/i/13cd2edf17947ff6a38f924b4925139e2fdd1e7730eefad744f165ebd03d91bc/ezgif-1-dcb15f94d5.gif" data-mid="214711173" border="0" src="https://freight.cargo.site/w/600/i/13cd2edf17947ff6a38f924b4925139e2fdd1e7730eefad744f165ebd03d91bc/ezgif-1-dcb15f94d5.gif" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/eb7ead5a2b2bde9a689ad72f00ff75a10e30f09f3711d265121edcaf1f8198aa/ezgif-1-b1457c2277.gif" data-mid="214711171" border="0" src="https://freight.cargo.site/w/800/i/eb7ead5a2b2bde9a689ad72f00ff75a10e30f09f3711d265121edcaf1f8198aa/ezgif-1-b1457c2277.gif" /> <img width="719" height="899" width_o="719" height_o="899" data-src="https://freight.cargo.site/t/original/i/93e8bf3ccfdc3960e643fc7e0ebd0bb1d1e4bce9dbfadaa9ba382f918aab97f0/photo1721029716-2.jpeg" data-mid="214711360" border="0" src="https://freight.cargo.site/w/719/i/93e8bf3ccfdc3960e643fc7e0ebd0bb1d1e4bce9dbfadaa9ba382f918aab97f0/photo1721029716-2.jpeg" /> https://asydee.com/BOP Fri, 17 May 2024 13:10:37 +0000 Ash https://asydee.com/BOP (2023) Bird’s of Paradise Flavorful Dining with Birds of Paradise Art Direction /&nbsp; Motion Graphics The misjudgement of consumer interests has resulted in Birds of Paradise's current vision notomplementing its branding and initiatives in giving back to their community. By collaboratin with NParks to make their service accessible, the brand aims to enhance familiarity by curating a memorable and meaningful dining experiences for young working adults seeking socialization. This initiative aspires to establish Birds of Paradise as a staple dessert choice in Singapore. Full video here. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/44cad6031730d25702e50dab18c5f24b6e688e647fe1b1f131abe786354a1067/BOP-1.gif" data-mid="228533540" border="0" src="https://freight.cargo.site/w/800/i/44cad6031730d25702e50dab18c5f24b6e688e647fe1b1f131abe786354a1067/BOP-1.gif" /> <img width="1172" height="586" width_o="1172" height_o="586" data-src="https://freight.cargo.site/t/original/i/32f6fb1bf7acfa4fbe89236bd7bc1b89f84fba896829f771644b9ab6c15626c8/kv-2-1.jpg" data-mid="214152576" border="0" src="https://freight.cargo.site/w/1000/i/32f6fb1bf7acfa4fbe89236bd7bc1b89f84fba896829f771644b9ab6c15626c8/kv-2-1.jpg" /> <img width="1210" height="605" width_o="1210" height_o="605" data-src="https://freight.cargo.site/t/original/i/a86b168fb9b716a8ec6a43230686ffc73697a1f6c67af9de62d68d1c2e8b1060/kv-1-1.jpg" data-mid="214152577" border="0" src="https://freight.cargo.site/w/1000/i/a86b168fb9b716a8ec6a43230686ffc73697a1f6c67af9de62d68d1c2e8b1060/kv-1-1.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e29ad9a55ad70aca3e3115707bf7b1baad7d158df07fe3235423bd63d117dc3e/BOP-3.gif" data-mid="228533542" border="0" src="https://freight.cargo.site/w/800/i/e29ad9a55ad70aca3e3115707bf7b1baad7d158df07fe3235423bd63d117dc3e/BOP-3.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/07f9975e9c141356a3c5ae0f3a0036c39768e531051a9ea96c07b6ca0fcb9166/kv-3.jpg" data-mid="214152381" border="0" src="https://freight.cargo.site/w/1000/i/07f9975e9c141356a3c5ae0f3a0036c39768e531051a9ea96c07b6ca0fcb9166/kv-3.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/71871dd479e9994b7416a60bd0354ffb2da65c23943f85d9f2e63735a575f9e0/BOP-2.gif" data-mid="228533541" border="0" src="https://freight.cargo.site/w/800/i/71871dd479e9994b7416a60bd0354ffb2da65c23943f85d9f2e63735a575f9e0/BOP-2.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bb1e0863f894380ccc846f31b31e5f75fb0bfbf3260f5edf6aed342e4df723fd/BOP-garden-3.jpg" data-mid="211132449" border="0" src="https://freight.cargo.site/w/1000/i/bb1e0863f894380ccc846f31b31e5f75fb0bfbf3260f5edf6aed342e4df723fd/BOP-garden-3.jpg" /> https://asydee.com/Dont-Bother-Me Thu, 20 Mar 2025 09:15:53 +0000 Ash https://asydee.com/Dont-Bother-Me (2022) The Pinholes Don’t Bother Me Editor Reviving the vibrant aesthetics of the 80s, the art direction aligns with the band’s visual identity by incorporating eye-catching viusal effects in the music video. This approach presents the band as a modern act while staying true to their classic musical genre. For full video here. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/92bc3731d4b8d7260a345566742007d23b001556a0ff9c93152d88de16f9117f/DBM-2.gif" data-mid="228534666" border="0" src="https://freight.cargo.site/w/800/i/92bc3731d4b8d7260a345566742007d23b001556a0ff9c93152d88de16f9117f/DBM-2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7e5a747e3633847053bdbcd6ef41fb6357153674bc3f04479a11ba77f3d570c5/DBM-3.gif" data-mid="228534664" border="0" src="https://freight.cargo.site/w/800/i/7e5a747e3633847053bdbcd6ef41fb6357153674bc3f04479a11ba77f3d570c5/DBM-3.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ee1919c2339f23674d0c67217e8e979f982ab00d63983d37872151696251bef8/DBM-1.gif" data-mid="228534665" border="0" src="https://freight.cargo.site/w/800/i/ee1919c2339f23674d0c67217e8e979f982ab00d63983d37872151696251bef8/DBM-1.gif" />