Showreel &
Selected Works
Asyraf, also known as Ash, specialises in visual design, motion graphics and design research. His practice in design aims to kickstart conversations and change perspectives through speculations and reimaginations; creating meaningful visual experiences.
(2024) Campaign
National Environmental Agency
Illustration
Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are
always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing
the potential in recycling medical blister packs or running a reusable loan start-up, the YES
Leaders Programme supports youths in driving their own cause for sustainability. Because
that’s how sustainability innovations and trends begin.
National Environmental Agency
Challenging Normies
Illustration
Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are
always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing
the potential in recycling medical blister packs or running a reusable loan start-up, the YES
Leaders Programme supports youths in driving their own cause for sustainability. Because
that’s how sustainability innovations and trends begin.
(2024) Branding / Fashion
Nanyang Acedemy of Fine Arts / Final Year Project
Creative and Art Direction / Illustration / Photography
A branding and fashion project that redefine Malay's cultural identity, where future
generations stand tall and free from misconceptions. Amidst the negative connotations of
being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting
the narrative, and reshaping perceptions of the Malay community through unity
and empowerment.
Nanyang Acedemy of Fine Arts / Final Year Project
A Quiet Revolution, AKAR
Creative and Art Direction / Illustration / Photography
A branding and fashion project that redefine Malay's cultural identity, where future
generations stand tall and free from misconceptions. Amidst the negative connotations of
being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting
the narrative, and reshaping perceptions of the Malay community through unity
and empowerment.
(2024) Social / Visual Identity
Nanyang Academy of Fine Arts
Design Practice:
Work-In-Progress
Art Direction / Illustration
Highlighting the depth beyond the showcased projects, the posters detail the journey from
Nanyang Academy of Fine Arts
Design Practice:
Work-In-Progress
Art Direction / Illustration
Highlighting the depth beyond the showcased projects, the posters detail the journey from
developing and
'Unboxing Ideas' to 'Gambling Ideas,'
illustrating the struggle between
academic demands and personal passion.
(2023) Activation
Bird’s of Paradise
Flavorful Dining
Art Direction / Motion Graphics
The misjudgement of consumer interests has resulted in Birds of Paradise's current vision
notomplementing its branding and initiatives in giving back to their community. By
collaboratin with NParks to make their service accessible, the brand aims to enhance
familiarity by curating a memorable and meaningful dining experiences for young working
adults seeking socialization. This initiative aspires to establish Birds of Paradise as a staple
dessert choice in Singapore.
Full video here.
Bird’s of Paradise
Flavorful Dining
with
Birds of Paradise
Art Direction / Motion Graphics
The misjudgement of consumer interests has resulted in Birds of Paradise's current vision
notomplementing its branding and initiatives in giving back to their community. By
collaboratin with NParks to make their service accessible, the brand aims to enhance
familiarity by curating a memorable and meaningful dining experiences for young working
adults seeking socialization. This initiative aspires to establish Birds of Paradise as a staple
dessert choice in Singapore.
Full video here.
