︎


Showreel &
Selected Works 

 
Asyraf, also known as Ash, specialises in visual design, motion graphics and design research. His practice in design aims to kickstart conversations and change perspectives through speculations and reimaginations; creating meaningful visual experiences. 


Campaign
Client
National Environmental Agency

Agency
Grey Group

Creative
Asyraf Affandee

Bao Rui Soo
Charmaine Teo
Alston Chee

(2024)   Challenging Normies


Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing the potential in recycling medical blister packs or running a reusable loan start-up, the YES Leaders Programme supports youths in driving their own cause for sustainability. Because that’s how sustainability innovations and trends begin.



Socials
Client
Giga

Agency
Grey Group

Creative
Noorshafiq Sanusi
Asyraf Affandee

Zachary Tan

(2024)   Giga Christmas House

        To celebrate the festive Christmas season, Giga organized a "12 Days of Christmas" giveaway for its users. This initiative featured collaborations with various brands offering Christmas-themed items, along with exclusive gift packs from Giga.  By aligning the giveaways with the holiday and New Year period, the giveaways aimed to complement the holiday spirit and support customers’ seasonal activities, including travel plans. Designed to enhance customer engagement, Giga sought to share the joy of the holidays and strengthen its connection with its customers with thoughtful and relevant gifts.




Branding
Editorial
Creative
Asyraf Affandee
Hafiz Sohaimi

Lecturers’ Consult
Tay Siang Hwee
Ash Yeo

(2024)   A Quiet Revolution, AKAR



A branding and fashion project that redefine Malay's cultural identity, where future generations stand tall and free from misconceptions. Amidst the negative connotations of being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting the narrative, and reshaping perceptions of the Malay community through unity and empowerment.
      

Socials

Creative
Asyraf Affandee
Bryan Cheng

Supervisor
Tay Siang Hwee

(2024)    Design Practice: Work-In-Progress


        
Highlighting the depth beyond the showcased projects, the posters detail the journey from developing and 'Unboxing Ideas' to 'Gambling Ideas,' illustrating the struggle between academic demands and personal passion.