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Showreel &
Selected Works 

 
Asyraf, also known as Ash, specialises in visual design, motion graphics and design research. His practice in design aims to kickstart conversations and change perspectives through speculations and reimaginations; creating meaningful visual experiences. 


Campaign
Client
National Environmental Agency

Agency
Grey Group

Creative
Asyraf Affandee

Bao Rui Soo
Charmaine Teo
Alston Chee

(2024)   Challenging Normies


Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing the potential in recycling medical blister packs or running a reusable loan start-up, the YES Leaders Programme supports youths in driving their own cause for sustainability. Because that’s how sustainability innovations and trends begin.



Campaign
Client
Giga

Agency
Grey Group

Creative
Noorshafiq Sanusi
Asyraf Affandee

Zachary Tan

(2024)   Snow Much Roaming

  
With Giga’s attractive monthly roaming plans, we take on the leverage of  the end of the year being the perfect time for a winter escapade. We want to keep travellers connected no matter what they do and how far they go.




Branding
Editorial
Creative
Asyraf Affandee
Hafiz Sohaimi

Lecturers’ Consult
Tay Siang Hwee
Ash Yeo

(2024)   A Quiet Revolution, AKAR



A branding and fashion project that redefine Malay's cultural identity, where future generations stand tall and free from misconceptions. Amidst the negative connotations of being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting the narrative, and reshaping perceptions of the Malay community through unity and empowerment.
      

Socials

Creative
Asyraf Affandee

Supervisor
Tay Siang Hwee

(2024)    Into New Horizons


    
As we approached NAFA’s Gradshow titled “Venture Boldly,” the visuals designed for BA (Hons) Design Practice Year 3 students’ Final Year Project work-in-progress session convey a message of individuals being prepared to take the next step in embarking on a journey of exploration. These visuals offer a glimpse into the students’ confidence, eagerness and pride.