Speculative Works
A collection of executed briefs that that explore impractical yet hypothetical, imaginative, or futuristic ideas and concepts. A platform to challenge and offer visions of “what could be” instead of “what is.”
Activation
Brief by
Young Glory October ‘24
youngglory.com
Brief by
Young Glory October ‘24
youngglory.com
Your Next Stop For A Lifetime
Brief
Come up with an idea that encourages those still hesitant to get the Covid-19 vaccine.
Insights
1. The cause of people not wanting to get vaccinated is due to safety precaution, not being reassured with the effectiveness of the vaccines on their health.
2. While people understands the importance of getting vaccinated, contemplation of getting booster shots and the need to keep on heading over to the vaccination centre to get vaccinated becomes a chore. This caused people to start taking vaccination lightly, showing a decrease of vaccinated citizens as time goes by.
The Idea
To encourage people to get vaccinated, we aim to make vaccination at the convenience of the citizens by collaborating with 7-Eleven, one of the top convenience store in the world. Partnership with 7-Eleven will not only allow ease of vaccination access easier for citizens which are being placed closer to their homes, but also potential incentives and promotion for purchase of necessities from the store to aid with recovery from the vaccination can be implemented.
Activation
Brief by
Young Glory November ‘24
youngglory.com
Brief by
Young Glory November ‘24
youngglory.com
A New World of Heights
Brief
It’s 2022 and the fictitious ‘Flubber’ technology has become a reality. You simply rub it onto your outsole and get instant gravity defying vertical leap ability.The NBA, NCAA and professional leagues across the world are still undecided on if they will ban or allow the technology. But it’s now available to consumers - in the form of a $100 USD monthly subscription - and your job is to drive sign-ups to the subscription. Pick your first target market - the early adopters. Tell us who they are and show us how you’d market this new phenomenon to them to create momentum for the brand.
Insights
1. Prediction of flubber shoe sales will however expected to jump due to scarcity through ‘neighbourhood games’
2. Increasing influence of anime in western culture (eg. Paris Olympics 2024 Volleyball, Japan vs Argentina)
3. Vertical ability in sports is seen as overall athletic performance.
The Idea
Pop Culture (Anime) Hacking, by featuring flubber tech in anime(Potential collaboration), enticing shonen fans, who are sports enthusiasts, as early adopters of the product. Early adopters will use flubber tech in neighbourhood gamesand provide exposure of the product. Further documentation of the flubber culture in sports can include Sneaker Freaker’s documentation of shonen collaboration and the use of flubber in neighbourhood games.
It’s 2022 and the fictitious ‘Flubber’ technology has become a reality. You simply rub it onto your outsole and get instant gravity defying vertical leap ability.The NBA, NCAA and professional leagues across the world are still undecided on if they will ban or allow the technology. But it’s now available to consumers - in the form of a $100 USD monthly subscription - and your job is to drive sign-ups to the subscription. Pick your first target market - the early adopters. Tell us who they are and show us how you’d market this new phenomenon to them to create momentum for the brand.
Insights
1. Prediction of flubber shoe sales will however expected to jump due to scarcity through ‘neighbourhood games’
2. Increasing influence of anime in western culture (eg. Paris Olympics 2024 Volleyball, Japan vs Argentina)
3. Vertical ability in sports is seen as overall athletic performance.
The Idea
Pop Culture (Anime) Hacking, by featuring flubber tech in anime(Potential collaboration), enticing shonen fans, who are sports enthusiasts, as early adopters of the product. Early adopters will use flubber tech in neighbourhood gamesand provide exposure of the product. Further documentation of the flubber culture in sports can include Sneaker Freaker’s documentation of shonen collaboration and the use of flubber in neighbourhood games.