Speculative Works
A collection of executed briefs that that explore impractical yet hypothetical, imaginative, or futuristic ideas and concepts. A platform to challenge and offer visions of “what could be” instead of “what is.”
Activation
Brief by
Young Shits November ‘24 youngshits.com
Brief by
Young Shits November ‘24 youngshits.com
Trace the Bean, Not the skin
Brief
We want to create an anti-racism campaign to spread the message that racism is not welcome in our shop, while highlighting all the different countries from which our products and ingredients originate.
Insights
1. Rise of specialty coffees offers unique flavours and transparency that reflects a broader trend towards sustainability and ethical coffee consumption in the UK.
2. Many ethnic minority groups in the UK are actively promoting their cultural heritage and instilling a sense of pride in younger generations.
The idea
By redefining coffee experience through the idea of
specialty coffees, the campaign aims to help individuals
trace their roots and connect them to a coffee that
reflects their ethnicity.
Branding
Brief by
Don’t Tell Mum
oditi.com
Brief by
Don’t Tell Mum
oditi.com
Drink Pics or It Didn’t Happen
Designing an out of the ordinary wine label that will fit on a clear glass wine bottle for a red wine named, “Don’t Tell Mum”.
The wine industry is characterised by traditional brands that exist in traditional ways and attract traditional mature audiences which led to a mass consumer drop off of 18-28 year olds that are not exploring wine as an alcoholic beverage of choice. In a generation immersed in social media, where value is determined by experiences, the wine label invites a different approach to celebration. The label design indirectly encourages consumers to savor and appreciate wine not just as a beverage, but also providing an opportunity to create and share personal, curated moments online promoting a culture where every glass becomes an opportunity to capture and share authentic experiences.
Activation
Brief by
Young Glory October ‘24
youngglory.com
Brief by
Young Glory October ‘24
youngglory.com
Your Next Stop For A Lifetime
Brief
Come up with an idea that encourages those still hesitant to get the Covid-19 vaccine.
Insights
1. The cause of people not wanting to get vaccinated is due to safety precaution, not being reassured with the effectiveness of the vaccines on their health.
2. While people understands the importance of getting vaccinated, contemplation of getting booster shots and the need to keep on heading over to the vaccination centre to get vaccinated becomes a chore. This caused people to start taking vaccination lightly, showing a decrease of vaccinated citizens as time goes by.
The Idea
To encourage people to get vaccinated, we aim to make vaccination at the convenience of the citizens by collaborating with 7-Eleven, one of the top convenience store in the world. Partnership with 7-Eleven will not only allow ease of vaccination access easier for citizens which are being placed closer to their homes, but also potential incentives and promotion for purchase of necessities from the store to aid with recovery from the vaccination can be implemented.
Activation
Brief by
Young Glory November ‘24
youngglory.com
Brief by
Young Glory November ‘24
youngglory.com
A New World of Heights
Brief
It’s 2022 and the fictitious ‘Flubber’ technology has become a reality. You simply rub it onto your outsole and get instant gravity defying vertical leap ability.The NBA, NCAA and professional leagues across the world are still undecided on if they will ban or allow the technology. But it’s now available to consumers - in the form of a $100 USD monthly subscription - and your job is to drive sign-ups to the subscription. Pick your first target market - the early adopters. Tell us who they are and show us how you’d market this new phenomenon to them to create momentum for the brand.
Insights
1. Prediction of flubber shoe sales will however expected to jump due to scarcity through ‘neighbourhood games’
2. Increasing influence of anime in western culture (eg. Paris Olympics 2024 Volleyball, Japan vs Argentina)
3. Vertical ability in sports is seen as overall athletic performance.
The Idea
Pop Culture (Anime) Hacking, by featuring flubber tech in anime(Potential collaboration), enticing shonen fans, who are sports enthusiasts, as early adopters of the product. Early adopters will use flubber tech in neighbourhood gamesand provide exposure of the product. Further documentation of the flubber culture in sports can include Sneaker Freaker’s documentation of shonen collaboration and the use of flubber in neighbourhood games.
It’s 2022 and the fictitious ‘Flubber’ technology has become a reality. You simply rub it onto your outsole and get instant gravity defying vertical leap ability.The NBA, NCAA and professional leagues across the world are still undecided on if they will ban or allow the technology. But it’s now available to consumers - in the form of a $100 USD monthly subscription - and your job is to drive sign-ups to the subscription. Pick your first target market - the early adopters. Tell us who they are and show us how you’d market this new phenomenon to them to create momentum for the brand.
Insights
1. Prediction of flubber shoe sales will however expected to jump due to scarcity through ‘neighbourhood games’
2. Increasing influence of anime in western culture (eg. Paris Olympics 2024 Volleyball, Japan vs Argentina)
3. Vertical ability in sports is seen as overall athletic performance.
The Idea
Pop Culture (Anime) Hacking, by featuring flubber tech in anime(Potential collaboration), enticing shonen fans, who are sports enthusiasts, as early adopters of the product. Early adopters will use flubber tech in neighbourhood gamesand provide exposure of the product. Further documentation of the flubber culture in sports can include Sneaker Freaker’s documentation of shonen collaboration and the use of flubber in neighbourhood games.