Branding
Editorial
Creative
Asyraf Affandee
Hafiz Sohaimi
Lecturers’ Consult
Tay Siang Hwee
Ash Yeo
Editorial
Creative
Asyraf Affandee
Hafiz Sohaimi
Lecturers’ Consult
Tay Siang Hwee
Ash Yeo
(2024) A Quiet Revolution, AKAR
A branding and fashion project that redefine Malay's cultural identity, where future generations stand tall and free from misconceptions. Amidst the negative connotations of being Malay in Singapore, fashion serves as a medium of advocation for change, rewriting the narrative, and reshaping perceptions of the Malay community through unity and empowerment.
