Campaign
Client
National Environmental Agency
Agency
Grey Group
Creative
Asyraf Affandee
Bao Rui Soo
Charmaine Teo
Alston Chee
Client
National Environmental Agency
Agency
Grey Group
Creative
Asyraf Affandee
Bao Rui Soo
Charmaine Teo
Alston Chee
(2024) Challenging Normies
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Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing the potential in recycling medical blister packs or running a reusable loan start-up, the YES Leaders Programme supports youths in driving their own cause for sustainability. Because that’s how sustainability innovations and trends begin.
