(2024) Campaign
National Environmental Agency

Challenging Normies


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Youths know what’s good for the environment. But as naturally inquisitive thinkers, they are
always full of thoughts. They want to do things beyond the normal way. Whether it’s seeing
the potential in recycling medical blister packs or running a reusable loan start-up, the YES
Leaders Programme supports youths in driving their own cause for sustainability. Because
that’s how sustainability innovations and trends begin.